PRONOVIAS 2013

Pronovias, the leading company in the bridal world, has unveiled its new 2013 campaign starring top model Emily Didonato, well-known for her work for brands such as Ralph Lauren and Giorgio Armani and shot by renowned photographer Antoni Bernad. The campaign features photographs of the Pronovias and Manuel Mota for Pronovias collections, showing Emily in the brands’ latest designs for the coming season against the magnificent backdrop of the streets of Venice. The new 2013 campaign also showcases exclusive outfits for bridesmaids from the Pronovias Fiesta 2013 collection.

Venice, the city of canals, was chosen as the backdrop for this photo shoot. The most romantic, symbolic spots of the sensual, passionate, captivating capital of Veneto was the ideal setting to showcase this beautiful bridal collection.

Pronovias has displayed its new collections in a lifestyle setting that reflects the brand, with fresh, natural images full of movement, just like its designs. A collection full of flowers with extremely elegant choices for brides in all styles. From romantic gowns with flowing skirts to cosmopolitan styles for a softer, textured look. Bold yet light, comfortable wedding dresses in lace, chiffon, tulle and gazar. Classic patterns and silhouettes inspired by flowers and petals are a triumphant success. Rather than pure white, these models have a nude base, which subtly emulates the bride’s skin. Gowns are fashioned over this with sheer ivory lace, guipure and Chantilly, each worked individually by hand.

Makeup and hair for the shoot were by Jordi Fontanals and Vi­ctor Alvarez. The Pronovias team was responsible for art direction.